STRATEGY IN MOTION
Operations that move the business forward.
Practical guidance for stronger teams, smoother operations, and a clear path to growth.
End-to-end
30+
YEARS IN QSR
1:1
PRINCIPAL-LED
OPS TO STRATEGY
WHAT WE DO
Three practices, one principal, focused outcomes.
Start-Ups
From concept to first location: business model pressure-testing, unit economics, opening playbooks, and the operational scaffolding new ventures need to launch with confidence.
Concept validation
Site & opening playbooks
Unit economics
Operations & Training Development
Build the systems that make great service repeatable. Standard operating procedures, training curricula, and leadership development tailored to your brand and crew.
SOP design
Training curricula
Leadership pipelines
Strategic Planning for the Future
A clear eyed look at where the business is going. Long-range planning, growth modeling, and the decision frameworks that keep leadership teams aligned.
Growth roadmaps
Org design
Quarterly planning
ABOUT • FOUNDER & PRINCIPAL STRATEGIST
I founded PivotPoint Ops to help business owners build stronger operations, develop capable leaders, and turn strategic priorities into measurable progress.
Akins Macaulay
EXPERIENCED LEADERSHIP
Experience at scale
My experience spans operational leadership, training, business development, and franchise ownership, with roles across McDonald’s, Bojangles, Circle K, and H+K International. That work has included supporting operations across more than 90 restaurants, developing a training team serving five states, and leading technology implementation across 800 restaurants in seven states.
Firsthand franchise ownership
AN OWNER’S PERSPECTIVE
Alongside my corporate experience, I owned and operated a Sweetwaters Coffee & Tea franchise and three SmartStyle salon locations. Those businesses gave me direct responsibility for financial performance, hiring, training, customer experience, and daily execution. They also shaped my understanding of the pressures owners face and the practical discipline needed to build a stronger business.
Disciplined execution
PRACTICAL STRATEGY
As a graduate of the Goldman Sachs 10,000 Small Businesses program, I bring an owner’s perspective and a structured approach to growth. My work connects the bigger business picture to the daily practices that determine performance: clear priorities, capable managers, practical systems, and consistent accountability.
At PivotPoint Ops, you work directly with me. Together, we identify what is holding the business back, establish what matters most, and build an operating plan your team can put into practice.
FREE BUSINESS RESOURCES
A clearer next step starts here.
Explore practical checks and scorecards from our Operational Clarity Resource Series. Choose the area your business needs most, then request access below.
Nine practical tools
Complimentary PDF resources
Built for business owners
First Week Readiness
Give new hires a clearer start.
Get the free resource →SOP Readiness
Make essential processes repeatable.
Get the free resource →KPI Health
Turn numbers into useful decisions.
Get the free resource →Profitability Leak
Find the everyday losses affecting margin.
Get the free resource →Leadership Readiness
Build managers who can lead.
Get the free resource →Customer Experience
Spot friction across the customer journey.
Get the free resource →Growth Readiness
Check capacity before adding complexity.
Get the free resource →Restaurant Operations
Review service, people and cost control.
Get the free resource →Startup Readiness
Prepare the operation for launch.
Get the free resource →RESOURCE ACCESS
Get your free resources.
Get the complete pack of nine practical PDF resources. Share your details and the area that matters most, then download your pack immediately. For consulting support, contact Akins below.
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